Ajackus optimised Campaign Solutions—a banking marketing platform used by a multinational financial payments corporation—fixing targeting, personalisation, analytics, and security issues to drive $3M+ in revenue through strategic partnerships.
Engagement Model
Team Augmentation
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Managed Delivery
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BOT Model
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Expertise
AI Development
Custom AI agents, LLM integrations, RAG pipelines, and AI enablement — from strategy to production
Web Development
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Mobile Development
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DevOps
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Low-Code/No-Code
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Data Analytics
Turn raw data into decisions that drive revenue — 80% faster with AI-assisted analytics
UI/UX Design
User-centered interfaces designed with AI-powered speed — 3x faster iteration, sharper insights
How a Global Payments Leader Generated $3M+ in Revenue with Optimised Campaign Software
Services
Web Development
UI/UX Design
Technologies
$3M+
Revenue Generated
Multichannel
Email, Direct Mail & More
Automated
Segmentation & Eligibility
Overview
Executive Summary
Client Overview
The Challenge
Project Goals
Our Approach
Results and Impact
Frequently Asked Questions
Executive Summary
The Problem
A multinational financial payments corporation’s Campaign Solutions platform—used by North American banks for customer outreach—struggled with imprecise targeting, a lack of personalised messaging, limited real-time analytics, data security vulnerabilities, and difficulty implementing targeted offer delivery. Despite being operational for 3–4 years, these issues undermined campaign effectiveness and revenue potential.
The Solution
Ajackus fixed core platform issues and built automated end-user segmentation and targeting, creative marketing template customisation, multichannel delivery (email, direct mail, and other channels), automated criteria eligibility with same-day results and automatic statement credits, and comprehensive post-campaign reporting and performance analysis.
The Result
The optimised platform generated $3M+ in revenue—$2.5M from initial feature releases, surpassing $3M with the Campaign Solutions release. The client achieved expanded market reach, improved data-driven decision-making, strengthened brand loyalty, and attracted additional strategic partners.
Client Overview
The client is a multinational financial services company facilitating electronic payment systems globally. It operates a retail electronic payments network spanning financial institutions, merchants, consumers, businesses, fintech startups, and government entities. The company also offers electronic payment solutions, risk management, and payment security services for online merchants, digital goods transactions, and mobile financial services in developing economies.
| Industry | Fintech / Financial Payments |
| Client Type | Multinational financial services corporation |
| Product | Campaign Solutions (bank marketing platform) |
| Market | North American banks |
| Key Result | $3M+ in revenue generated |
The Challenge
THE BOTTOM LINE
A 3–4 year old banking campaign platform had fundamental issues in targeting, personalisation, analytics, and security that were limiting revenue potential and campaign effectiveness for bank clients.
The Campaign Solutions platform—a marketing tool helping banks organise and personalise customer outreach—had been operational for several years but was underperforming due to compounding technical and strategic issues.
Core Pain Points
- Imprecise targeting: The software struggled to deliver messages accurately to intended audiences. New attributes and filters like region segmentation were needed, along with code complexity reduction to improve precision.
- Lack of personalised messaging: The campaign workflow lacked optimisation for tailored communication. Dynamic features like on-the-go offer acceptance were missing, reducing the effectiveness of personalisation strategies.
- Limited real-time analytics: Robust real-time analytics capabilities were absent, preventing data-driven campaign assessment and requiring iterative development to build comprehensive analytics features.
- Data security concerns: Testing revealed a critical data security loophole, particularly around external link dependencies, requiring rigorous examination and system fortification.
- Filters and targeted delivery: Implementing filters for targeted offer delivery was challenging given the client’s singular delivery system, requiring a phased approach to navigate these constraints.
Project Goals
The project aimed to fix fundamental platform issues while building new capabilities that would directly drive revenue for the client’s bank customers.
| Goal | Success Criteria |
|---|---|
| Fix targeting precision | Region segmentation, new attributes, streamlined code |
| Enable personalised messaging | Dynamic features, on-the-go offer acceptance |
| Build real-time analytics | Comprehensive campaign performance tracking |
| Resolve security vulnerabilities | Eliminate data security loopholes, fortify external links |
| Multichannel delivery | Email, direct mail, and additional channels |
| Automated eligibility and credits | Same-day results, automatic statement credits for cardholders |
Our Approach
Ajackus took a fix-first, build-second approach—addressing fundamental targeting, personalisation, and security issues before expanding platform capabilities.
Campaign Design and Strategy
The team empowered the platform with expert guidance enabling banks to craft impactful, comprehensive campaign strategies. Support strengthened customer relationships through well-planned campaign scheduling, providing a strategic edge in the competitive banking landscape.
Automated Segmentation and Targeting
Ajackus automated end-user segmentation and targeting, reducing the time and resources previously required for extracting cardholder lists and significantly enhancing the efficiency of marketing and communication strategies.
Creative Templates and Multichannel Delivery
The team enabled seamless customisation of marketing templates with chosen colours, card art, offers, and logos. To broaden messaging impact, multichannel delivery was implemented through email, direct mail, and other channels—maximising campaign reach and effectiveness.
Automated Eligibility and Reporting
The team automated criteria eligibility processes, delivering prompt qualification results (same-day or end-of-offer-period) with automatic generation of statement credits for eligible cardholders. Detailed post-campaign reporting was built for performance tracking, with analytical insights enabling ongoing strategy refinement.
Results and Impact
The optimised Campaign Solutions platform delivered measurable financial impact and strengthened the client’s competitive position in banking software.
$3M+
Revenue Generated
$2.5M
Initial Feature Releases
Growing
Partner Ecosystem
Financial Impact
- $2.5M in revenue generated from initial feature releases through strategic partnerships with industry leaders.
- Revenue surpassed $3M with the Campaign Solutions release, demonstrating continued momentum.
Business Impact
- Expanded market reach through improved targeting precision and multichannel delivery.
- Improved decision-making through real-time data insights and post-campaign analytics.
- Strengthened brand loyalty and attracted additional strategic partners, solidifying competitive advantage.
Frequently Asked Questions
How did campaign optimisation generate $3M+ in revenue?
By fixing imprecise targeting, enabling personalised messaging, building real-time analytics, and automating multichannel delivery, the platform became significantly more effective at converting campaigns into revenue for bank clients—driving $3M+ through strategic partnerships.
What technologies power the Campaign Solutions platform?
The platform is built on Angular for the frontend with Java and Hibernate on the backend, providing a robust, scalable foundation for campaign automation and analytics.
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