Ajackus collaborated with Property Capsule to build a Retail Marketplace with Google Maps integration, space-level marketing, real-time data synchronisation, and advanced analytics—transforming how commercial real estate professionals showcase and discover available spaces.
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How Property Capsule Built a Retail Marketplace That Connects Landlords, Brokers, and Tenants at the Space Level
Services
UI/UX Design
Web Development
Technologies
Space-Level
Granular Marketing
Real-Time
Data Synchronisation
Google Maps
Powered Discovery
Overview
Executive Summary
Client Overview
The Challenge
Project Goals
Our Approach
Results and Impact
Frequently Asked Questions
Executive Summary
The Problem
Property Capsule’s customers could market to potential tenants at the property level but had no way to market individual spaces—missing significant deal flow opportunities. Marketing was fragmented with no cohesive analytics, making it impossible to assess or improve marketing effectiveness.
The Solution
Ajackus built the Retail Marketplace, a dynamic web platform enabling space-level marketing with seamless data synchronisation from Property Capsule Enterprise, a Google Maps-based search tool for filtering spaces and identifying nearby businesses, distinct user experiences for tenants, brokers, and landlords, and advanced analytics and marketing capabilities.
The Result
Property Capsule gained a fully functional retail marketplace that bridges property owners and tenants at the individual space level, provides real-time synchronised data, empowers landlords and brokers with actionable analytics, and delivers a nationwide Google Maps-powered search engine for commercial tenant discovery.
Client Overview
Property Capsule is a cloud-based platform that streamlines commercial property portfolio management. It centralises, automates, and publishes property information—including overviews, agent contacts, site plans, tenant lists, photography, maps, and demographics.
Users can easily update information through a web-based interface, and the platform’s presentation modules cater to various devices including iPads, web browsers, mobiles, tradeshows, and laptops. Property Capsule serves as the property marketing backbone for commercial real estate professionals.
| Industry | Commercial Real Estate (PropTech) |
| Platform Type | Cloud-based property portfolio management |
| Product | Retail Marketplace (web platform) |
| Key Integration | Google Maps API |
| Website | propertycapsule.com |
The Challenge
THE BOTTOM LINE
Property Capsule’s customers could market properties but not individual spaces—missing a critical layer of granularity that tenants, brokers, and landlords all needed. Marketing was fragmented with no analytics to guide improvement.
Property Capsule had built a strong platform for property-level portfolio management, but the marketplace lacked the ability to drill down to individual available spaces. This created missed opportunities and an incomplete experience for all stakeholders.
Core Pain Points
- Missed opportunities at the space level: Customers could market at the property level but had no capability to extend marketing to individual spaces. They couldn’t effectively share and market multiple spaces across properties to specific tenant segments—leaving significant deal flow on the table.
- Fragmented property marketing: Marketing execution was distributed and disconnected, with no cohesive view or insights. This made it extremely difficult to assess marketing effectiveness or optimise strategies across the portfolio.
- No comprehensive analytics: There was a critical gap in analytics at both property and space levels. Without detailed insights into marketing performance, landlords and brokers couldn’t make data-driven decisions about how to attract and convert tenants.
- No unified discovery experience: Potential tenants had no centralised way to search, filter, and discover available spaces across multiple properties—let alone understand the surrounding retail environment.
Project Goals
The project aimed to extend Property Capsule’s platform from property-level management to space-level marketing and discovery, creating a marketplace that serves all stakeholders in the commercial leasing process.
| Goal | Success Criteria |
|---|---|
| Enable space-level marketing | Landlords and brokers can showcase individual available spaces, not just properties |
| Build a tenant discovery platform | Searchable marketplace with filtering by location, size, and space type |
| Seamless data synchronisation | Real-time sync between Property Capsule Enterprise and Retail Marketplace |
| Google Maps integration | Map-based search showing spaces alongside nearby businesses |
| Advanced analytics for landlords | Actionable insights on marketing performance at property and space levels |
| Distinct user experiences | Tailored interfaces for tenants, brokers, and landlords |
Our Approach
Ajackus collaborated with Property Capsule to design and build the Retail Marketplace as a comprehensive web platform that addressed every gap in the existing property marketing workflow.
Showcase Platform for Available Spaces
The primary objective was building a dynamic platform for showcasing available commercial spaces—not just properties. This meant enabling landlords and brokers to list, describe, and market individual spaces with rich detail, enhancing visibility and accessibility for potential tenants and creating a seamless connection between property owners and those seeking space.
Seamless Data Synchronisation
A critical workstream was building the synchronisation layer between Property Capsule Enterprise and the Retail Marketplace. This ensured a consistent, up-to-date representation of properties and available spaces across both platforms, giving users accurate, real-time information without manual data management overhead.
Google Maps Integration
The standout feature was the integration of a Google Maps-based search tool that enables users to filter spaces and properties by location and criteria, while simultaneously identifying complementary or competitive businesses in the vicinity. This transforms the search experience from a basic listing into a contextual, map-driven discovery tool—helping tenants make more informed decisions about where to locate their businesses.
Distinct User Experiences
The team developed tailored user experiences for each stakeholder type: tenants needed an intuitive search and discovery flow, brokers needed marketing tools and lead visibility, and landlords needed portfolio management and analytics. This user-centric approach ensured usability and relevance for every audience interacting with the marketplace.
Analytics and Marketing Capabilities
Beyond the platform itself, Ajackus built advanced analytics and marketing capabilities that give landlords and brokers actionable insights into marketing performance, tenant interest patterns, and portfolio-level trends—enabling informed decision-making and strategic marketing initiatives.
Results and Impact
The Retail Marketplace transformed Property Capsule’s offering from a property-level management tool into a full-featured marketplace connecting landlords, brokers, and tenants at the individual space level.
Space-Level
Granular Marketing Enabled
Real-Time
Data Sync Across Platforms
Maps-Powered
Tenant Discovery Experience
What Was Delivered
- A fully functional retail marketplace enabling space-level marketing—a capability that didn’t exist at the property level alone.
- Seamless, real-time data synchronisation between Property Capsule Enterprise and the Retail Marketplace.
- Google Maps-based search enabling tenants to discover spaces with visibility into the surrounding retail environment.
- Distinct, tailored experiences for tenants (search and discovery), brokers (marketing and leads), and landlords (analytics and portfolio management).
- Advanced analytics giving landlords and brokers data-driven visibility into marketing performance.
- Cross-device presentation modules working seamlessly across iPads, web browsers, mobiles, and laptops.
Why It Worked
Space-Level Granularity
Moving from property-level to space-level marketing didn’t just add a feature—it created an entirely new category of deal flow.
Maps as Discovery Engine
Google Maps integration transformed static listings into a contextual, location-aware experience that helps tenants understand the neighbourhood.
Sync Once, Trust Everywhere
Real-time data sync between Enterprise and Marketplace ensured every stakeholder worked from the same source of truth.
Frequently Asked Questions
What is the Property Capsule Retail Marketplace?
The Retail Marketplace is a dynamic web platform built by Ajackus that enables commercial real estate professionals to showcase individual available spaces—not just properties—to potential tenants. It features Google Maps integration, real-time data sync, and advanced analytics for landlords and brokers.
How does Google Maps integration enhance the tenant search experience?
The Google Maps-based search tool lets tenants filter spaces by location and criteria while simultaneously showing complementary and competitive businesses nearby. This contextual, map-driven approach helps tenants make more informed decisions about where to locate their business
How does data synchronisation work between the platforms?
The Retail Marketplace synchronises data in real time with Property Capsule Enterprise, ensuring that all property and space information is consistent, accurate, and up to date across both platforms—without requiring manual data entry or maintenance.
What analytics does the marketplace provide to landlords and brokers?
The platform provides advanced analytics on marketing performance at both property and space levels, including tenant interest patterns, portfolio-level trends, and actionable insights that enable data-driven marketing decisions and strategic initiatives.
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