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Retail Marketplace
VTS has a web marketplace and search engine along with analytics tools.
Overview:
Ajackus collaborated with Property Capsule to develop an embeddable app for displaying numerous nearby retailers and property data seamlessly on Google Maps.
Property Capsule serves as a cloud-based platform, streamlining property portfolio management. It centralizes, automates, and publishes property information, including overviews, agent contacts, site plans, tenant lists, photography, maps, and demographics. Users can easily update information through a web-based interface. The platform’s presentation modules cater to various devices, offering accessibility through iPads, web browsers, mobiles, tradeshows, and laptops.
Problem
- Missed Opportunities at the Space Level:
PropertyCapsule customers had the capability to market to potential tenants at a property level but lacked the ability to extend this marketing to a space level. This limitation resulted in missed opportunities, as customers were unable to effectively share and market multiple spaces across properties that might appeal to specific segments of potential tenants.
- Fragmented Property Marketing:
The marketing of properties was executed in a distributed manner, lacking cohesive insights or analytics. This fragmented approach made it challenging to assess and improve marketing techniques, hindering the optimization of overall marketing strategies.
- Need for Comprehensive Analytics:
A crucial need emerged for comprehensive analytics to evaluate the effectiveness of marketing strategies at both property and space levels. The absence of detailed insights hindered informed decision-making and the ability to tailor marketing approaches for better results.
Solution
- Creating a Showcase Platform for Available Spaces:
To tap into the vast potential of the tenant market and empower brokers and landlords concurrently, our team initiated the PropertyCapsule Retail Marketplace project with a primary objective: the creation of a dynamic platform for showcasing available spaces. This strategic move aimed to enhance visibility and accessibility for potential tenants, fostering a seamless connection between property owners and those seeking space.
- Seamless Data Synchronization:
A crucial aspect of our undertaking was the synchronization of data between PropertyCapsule Enterprise and the Retail Marketplace. This synchronization ensured a consistent and up-to-date representation of properties and available spaces. By streamlining this process, we aimed to enhance operational efficiency and provide users with accurate and real-time information.
- Crafting a Distinct User Experience:
The project also focused on the development of a unique user experience tailored to the diverse needs of tenants, brokers, and landlords. This user-centric approach aimed to optimize usability, making interactions intuitive and efficient for all stakeholders involved in the property marketplace.
- Empowering with Analytics and Marketing:
In addition to creating a platform and ensuring seamless data flow, our objectives extended to providing advanced analytics and marketing capabilities for landlords and brokers. This empowered them with actionable insights, facilitating informed decision-making and strategic marketing initiatives within the marketplace.
- Google Maps Integration for Enhanced User Experience (Stand-out solution)
A standout feature in the PropertyCapsule Marketplace is the integration of a Google Maps-based search tool. This tool enables users to filter spaces and real estate based on their needs, and it helps them identify complementary or competitive businesses in the vicinity. This unique feature significantly enhances the user experience, providing a more sophisticated search engine for tenants across the country.
Results
12+
Years in the industry
300+
Projects delivered
500M+
End users impacted
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