ServiceNow

ServiceNow Development: A Complete Guide


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Maulik Bengali

Feb 10, 2025·7 mins read

ServiceNow | Ajackus.com
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    ServiceNow is an excellent tool in the contemporary fast-paced world of digitization, as any organization would seek to maintain and ensure that workflows are streamlined, automated as much as possible, and include IT service management. Service now development means creating customized solutions, integration with third-party applications, and optimization of workflows to maximize the potential of the platform. From ITSM to enterprise integrations, the role of the developer in tailoring the solution to meet the organization’s unique needs is uncompromising.

    This guide will delve deep into ServiceNow development to cover its core modules, key integrations, and real-world use cases.

    1. Key Aspects of ServiceNow Development

    1.1 Understanding ServiceNow as a Development Platform

    ServiceNow is not an IT service management tool but rather an active development platform that lets businesses design their workflows, automate repetitive tasks, and connect external applications.

    Cloud-Based Architecture:

    ServiceNow uses a cloud-based architecture for scaling and flexibility while securing enterprise applications.

    Low-Code and Pro-Code Abilities: With a low-code development environment, ServiceNow enables users to develop applications without much deep programming knowledge. Seasoned developers can use JavaScript, REST APIs, and other more complex tools.

    Comprehensive Integration Capabilities: Service now integrates with leading enterprise applications, including Salesforce, Workday, Jira, Splunk, and SolarWinds, to exchange data seamlessly between systems.

    1.2 Role of a ServiceNow Developer

    A ServiceNow developer develops:

    • Customizing workflows to meet business needs.
    • Development of custom applications to extend functionalities.
    • Integration of third-party applications using REST and SOAP APIs.
    • Automation of business processes through ServiceNow Flow Designer.
    • Security and compliance in the development of applications.

    ServiceNow developers work on a wide variety of projects. These include IT service management (ITSM), IT operations management (ITOM), and governance, risk, and compliance (GRC) applications.

    2. Modules of ServiceNow Development

    ServiceNow is a robust enterprise platform with modules geared toward modernizing IT services, business operations, and automation in various industries. These modules help businesses manage IT service management (ITSM), security operations (SecOps), human resources, governance, risk, and compliance (GRC), among others. Each module is tailored to solve specific business challenges, ensuring operational efficiency and business continuity.

    Here we discuss the nine major modules that ServiceNow includes with details of the functionalities, its real-world application, and their contribution to an overall enterprise’s success.

    2.1 IT Service Management (ITSM): IT Service Efficiency Improvement

    One of the widely used modules for ServiceNow is IT Service Management or ITSM. This module makes it easier for organizations to enhance their IT service operations by allowing them to automate incident management, change management, problem resolution, and even service requests.

    Key Features of ITSM on ServiceNow:

    • Incident Management: Automatically identifies and resolves IT issues, avoiding downtime, and enhancing a user’s experience.
    • Problem Management: Helps in identifying recurring IT problems so that root cause elimination is ensured and such causes are prevented from causing future incidents.
    • Change Management: It ensures a structured approach of implementing IT changes, including the reduction of risks and service disruptions.
    • Service Catalog: This allows users to submit IT service requests through an intuitive self-service portal.
    • Knowledge Management: IT Solution and Best Practice storage house to resolve an issue faster.

    Example Use Case:

    A global company was experiencing IT service disruptions frequently due to poor incident management. It implemented ServiceNow ITSM, which automated its incident resolution process with the company cutting average resolution time to 12 hours from 48 hours. Also, the Service Catalog allowed employees to request services, with reduced IT teams’ dependency.

    2.2 IT Operations Management (ITOM): Automating Infrastructure Monitoring

    IT Operations Management (ITOM) focuses on enhancing IT infrastructure visibility, monitoring, and automation. ITOM ensures seamless performance across hybrid cloud environments, enabling proactive issue detection and automated remediation.

    Key Features of ITOM in ServiceNow:

    • Discovery: Identifies and maps IT assets across on-premises, cloud, and hybrid environments.
    • Event Management: Monitors system performance, detects anomalies, and proactively prevents disruptions.
    • Cloud Management: Automates provisioning of cloud resources and cost optimization.
    • Operational Intelligence: Uses AI-driven analytics for the detection of performance bottlenecks and rectification.

    Example Use Case:

    A leading financial services firm suffered from unidentified system outages that resulted from the poor visibility in its infrastructure. By implementing ServiceNow ITOM, the company was able to automate its IT asset discovery and event monitoring in real-time. Consequently, system downtime reduced by 40%, and overall operational efficiency improved.

    2.3 IT Business Management (ITBM): Maximizing Investments in IT

    IT Business Management (ITBM) facilitates businesses to better utilize IT efforts aligned with business objectives through optimal resource usage and budgetary outlays. Its focus is on project planning, financial tracking, and application portfolio management.

    Features of ITBM in ServiceNow:

    • PPM (Project Portfolio Management): It is applied to assist in prioritizing the IT projects by giving importance based on business value
    • Financial Management: Tracks IT expenses, budget, and the potential to cut costs.
    • Application Portfolio Management: Assessing IT applications for value for money and effectiveness.

    Example Use Case:

    A global retailer company adopted ServiceNow ITBM to automate the IT project approval process and synchronize IT investments with business objectives. Using PPM, the retailer increased the efficiency of projects by 30 percent while ensuring that high-impact projects are executed by IT teams.

    2.4 GRC: Consolidating Enterprise Security

    Governance, Risk, and Compliance (GRC) makes sure that an enterprise complies with all regulatory requirements and manages risk proactively. It enables automated compliance processes, risk monitoring, and auditing processes.

    Important Features of GRC in ServiceNow:

    • Risk Management: Identify, assess, and mitigate business risks.
    • Policy and Compliance Management: Ensure adherence to industry regulations such as GDPR, HIPAA, and ISO.
    • Audit Management: Automate audit workflows to increase transparency and efficiency.

    Example Use Case:

    A healthcare organization implemented ServiceNow GRC to comply with HIPAA regulations. With automated compliance tracking and audit management, the company reduced regulatory violations by 50%, ensuring a more secure and compliant IT infrastructure.

    2.5 Security Operations (SecOps): Automating Cybersecurity Threat Management

    Security Operations, or SecOps, improves the organization’s capability to detect and respond to and mitigate security threats in real time. ServiceNow SecOps provides integration with other security tools, allowing automated incident response and threat intelligence.

    SecOps Features of ServiceNow:

    Security Incident Response: This automatically identifies and removes detected security threats.
    Vulnerability Response: Detects system vulnerabilities and fixes them before exploitation.
    Threat Intelligence: This feature offers AI-driven analytics for predicting and preventing security breaches.

    Example Use Case:

    A banking institution has implemented ServiceNow SecOps for the betterment of cybersecurity. Automating threat detection reduced the incident response time by 60% and enabled the bank to mitigate cyber threats quickly.

    2.6 Customer Service Management (CSM): Delivering Exceptional Customer Experience

    Customer Service Management (CSM) enables organizations to offer flawless customer service by automating case management, self-service portals, and AI-powered chatbots.

    Main Features of CSM in ServiceNow:

    • Omni-Channel Support: Customer support via email, chat, and phone.
    • Case and Knowledge Management: Enhances the resolution of cases by AI-driven knowledge.
    • Field Service Management: It provides services with the task to be completed by on-field technicians.

    Example Use Case:

    A telecommunication firm enhanced its customer service using ServiceNow CSM, reducing the time taken to resolve the case by 35% through AI-powered self-service portals.

    2.7 HR Service Delivery (HRSD): Automate Workflows of Human Resources

    HR Service Delivery (HRSD) simplifies employee onboarding, case management and HR workflows to elevate workforce productivity.

    Key Features of HRSD in ServiceNow:

    • Employee Onboarding & Offboarding: Automates HR workflows for new hires and exiting employees.
    • Case Management: Efficient resolution of employee HR queries.
    • Workforce Administration: Employee data, payroll, and compliance management.

    Example Use Case:

    A global organization streamlined its HR processes through ServiceNow HRSD. Onboarding time reduced by 50% while enhancing the employee experience.

    2.8 ServiceNow Application Development: Custom Business Applications

    ServiceNow empowers organizations to create customized applications with low-code and pro-code tools based on their business-specific requirements.

    Key Features:

    • App Engine Studio: Enables rapid low-code application development.
    • Integration Hub: Connects external systems seamlessly.
    • Now Platform Scripting: Customizes workflows using JavaScript.

    Example Use Case:

    A retail company built a custom inventory tracking system using ServiceNow App Engine, reducing stock errors by 45%.

    2.9 ServiceNow Integration Hub: Connecting Enterprise Systems

    Integration Hub enables seamless data exchange between Service now and third-party platforms like Salesforce, Jira, Workday, and Splunk.

    Key Integrations:

    • Salesforce & ServiceNow Integration: Synchronizes customer service and ITSM.
    • Jira & ServiceNow Integration: Software development tracking improved
    • Splunk & ServiceNow Integration: Security monitoring enhanced

    Example Use Case:

    A software development firm integrated Jira with Service now, thus improving the ticket resolution time by 40%.

    ServiceNow Integration Capabilities

    ServiceNow has the ability to integrate easily with other enterprise systems, hence it improves automation and workflow efficiency.

    3.1 Common Integrations

    • Salesforce & ServiceNow Integration: Improves collaboration between CRM and ITSM.
    • Workday Integration: Integrates HR and IT service delivery.
    • Jira & Service now Integration: Supports software development workflows.

    3.2 Benefits of ServiceNow Integration

    • Data Synchronization: Automatically eliminates data entry errors.
    • Improved Cross-Platform Collaboration: Reduces inefficiencies across teams.
    • Seamless API Connectivity: Allows for real-time data transfer.

    4. Best Practices in ServiceNow Development

    • Low-Code Development: Use App Engine to deploy applications more quickly.
    • Optimize Performance: Best practices reduce system lag.
    • Compliance: Adhere to governance protocols for secure data.
    • Use REST & SOAP APIs: Enable efficient third-party integrations.

    Conclusion

    Service now development is changing the way enterprises manage IT services, automate workflows, and enhance operational efficiency. With its comprehensive suite of modules, powerful integration capabilities, and a wide range of use cases, ServiceNow is a game-changer in digital transformation.

    For businesses looking to streamline IT service management, optimize operations, and improve customer service, investing in ServiceNow development can drive long-term success.

    Are you ready to harness the power of ServiceNow for your enterprise? Connect with expert ServiceNow developers from Ajackus and discover customized solutions today!

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