Smeltt

Developed a secure, responsive, SEO-friendly Smeltt store showcasing its products.

Overview:

Smeltt introduces India’s inaugural Toilet Spray crafted from natural essential oils. In a bid to enhance the restroom ambiance with their unique products, Smeltt collaborated with Ajackus to create an online store. This platform empowers them to efficiently handle and update the website through an intuitive admin dashboard, ensuring customers enjoy a seamless shopping experience on the frontend.

Problem

Enhancing Smeltt’s Online Presence

Smeltt sought an online store to showcase their flagship product, the ‘Smeltt Toilet Spray.’ The primary objective was to provide them with complete autonomy over the website, ensuring efficient management of content, products, inventory, prices, offers, and the shipping process. The challenge was to create a highly functional, user-friendly platform with an intuitive backend/dashboard, minimizing the need for extensive developer support.

Comprehensive Design and Management

Our task encompassed a meticulous design process, covering every aspect of the online store. This included creating a robust structure for adding and managing content and products, overseeing inventory, setting prices and offers, and streamlining the shipping process. The ultimate goal was to deliver a comprehensive solution that would empower Smeltt to operate their online store effortlessly.

Seamless Shopping Experience

The final product aimed to go beyond functionality and navigation, emphasizing the creation of a seamless shopping experience for Smeltt’s customers. The online store needed to be user-friendly, intuitive, and capable of providing a smooth and enjoyable journey for visitors from browsing to checkout.

Solution

Comprehensive Admin Panel

The first focus area involved creating an extensive admin panel or dashboard, providing merchants with full control over website management. This included handling content, products, customer data, offers, pricing, stocks, and more. The aim was to establish a user-friendly backend that would empower the client to manage various aspects without extensive technical support.

User-Friendly Frontend

The second focus area aimed at developing a smooth-running frontend, showcasing all products with intuitive features like ‘add to cart,’ ‘buy,’ and seamless payment options. The goal was to create an engaging and efficient interface for customers, ensuring a positive experience from product exploration to purchase.

Shopify eCommerce Platform

Considering the client’s requirements, the project was initiated on the Shopify eCommerce platform. This choice facilitated an all-encompassing solution, handling both the back-end and front-end aspects of the website. Shopify also managed domain registration, hosting, and security (SSL) certificates, providing a robust foundation for the project.

Versatile Backend System

Our development efforts focused on delivering a versatile and self-sufficient backend system. This included a flexible admin panel empowering the client to manage products, orders, shipping, customers, and update content seamlessly. The system was designed to handle marketing aspects such as email marketing and product promotion on platforms like Facebook.

Seamless User Experience Across Devices

Prioritizing the client’s branding and customer goodwill, our vision extended to delivering a smooth user experience. The site was developed to ensure cohesive experiences across all devices, including desktops, laptops, tablets, and mobile phones. The storefront was designed for easy navigation, encouraging clear paths for browsing, buying, adding reviews, and accessing customer accounts. Extensive UX enhancements were integrated to create a high-yielding product for our client.

Rigorous Testing and Quality Assurance

Post-development, the project underwent multiple testing cycles to ensure flawless functionality. Rigorous testing was conducted to verify that all content seamlessly drew from the database and was displayed on the frontend with aesthetic appeal and without errors.

Results

We successfully developed a secure, responsive, SEO-friendly online store for our client. Our strategic approach not only delivered a seamless online store but also strategically enhanced the Smeltt brand’s integrity. By meticulously showcasing the product line, we not only met but exceeded client expectations, contributing significantly to the successful launch of Smeltt.com and making a lasting impact on their business growth.